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Some may say that it's too early to start thinking about holiday shopping—but not us. (After all, who enjoys waiting until the last minute to secure gifts?) Luckily, Amazon’s Holiday Beauty Event is the perfect time to start checking off everyone on your list, transition your skin-care routine from warm to cold weather, or simply restock your year-round favorites. This two-week-long sale is happening now and runs through November 1, 2026, with up to 40% off makeup, skin care, fragrance, and more—including a few Allure Best of Beauty winners. (Bonus: Look out for 48-hour flash deals across every beauty category!)
Our Top Amazon Holiday Beauty Event Deals
- Holy Hydration: Biodance Day Glow Kit, $34 $20
- Pretty in Pink: CosRx Pink Peptides Collagen Hydrogel Eye Patch, $23 $20
- Cherry on Top: Elemis Pro-Collagen Black Cherry Cleansing Balm, $75 $60
- Getting Steamy: WavyTalk Steam Hair Straightener Steam Sesh, $79 $57
- Pucker Up: Charlotte Tilbury K.I.S.S.I.N.G Lipstick, $37 $26
- Major Perks: Amika x Ellis Brooklyn Guava Granita Perk Up Dry Shampoo, $29 $23
- Love You A Latte: Sol de Janeiro Limited Edition Leite Perfume Mists, $26 $21
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- Best Amazon Holiday Beauty Event Gift Set Deals
- Best Amazon Holiday Beauty Event Skin-Care Deals
- Best Amazon Holiday Beauty Event Hair-Care Deals
- Best Amazon Holiday Beauty Event Makeup Deals
- Best Amazon Holiday Beauty Event Fragrance Deals
So, whether you’re checking off stocking stuffers or simply need a restock of your go-tos, now is a good time to get shopping. To make sifting through the slew of discounts easier, we’ve curated a list of the best Amazon Holiday Beauty Event deals below. Happy saving!
Best Amazon Holiday Beauty Event Gift Set Deals
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Biodance
Day Glow Kit
Amazon
This K-beauty lineup has everything you need to bring the bounce back to dry, dull skin in one convenient, travel-size kit. Take it home with you during the holidays—cleanser, toner pads, moisturizing cream, and the brand’s viral overnight masks, of course—so you can end the year on a high note with plump, glowy skin.
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Revolution Beauty
Makeup Sparkle Advent Calendar
Amazon
An advent calendar is literally the gift that keeps on giving. This 24-piece box is for the makeup lover in your life (yourself, included!) who’s always looking to try a new blush, eyeliner, or mascara to add to their glam routine. In fact, with everything from makeup essentials to tools, this has everything you need for a complete beauty routine makeover.
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Anua
Dewy Glow Holiday Amenity Kit
Amazon
PDRN has become one of the buzziest skin-care ingredients over the last few years for its supposed regenerative, skin-strengthening properties. This five-step kit—including a mist, serum, cream, lip serum, and face mask—combines the star active with10 types of hyaluronic acid to deeply hydrate and repair the skin at different levels.
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Medicube
Rosemary PDRN Glass Hair Set
Amazon
We’ve heard all about glass skin, but the smooth, glossy look of glass hair is equally as desirable. Each product in this bundle (shampoo, conditioner, scalp serum, and hair mask) is infused with rosemary PDRN, which helps to soothe and nourish the scalp and, in turn, potentially support healthier hair growth.
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Laneige
Lip Sleeping Mask: Nourish, Hydrate, Vitamin C, Murumuru & Shea Butter, Antioxidants, Flaky, Dry Lips
Amazon
Laneige’s Sleeping Mask is not only a Best of Beauty Award winner, but it’s also a three-time Readers’ Choice winner for its softening, moisture-locking overnight formula. This shea butter-infused bundle includes the Sleeping Mask and the Lip Glowy Balm in the Berry and Vanilla flavors for a complete strawberry shortcake–inspired lip routine. Who doesn’t love a sweet treat?
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Sol De Janerio
Delicia Drench Vanilla Moisturizing Body Routine Gift Set
Amazon
A good shower routine doesn’t stop once you step out of the bathtub. This Sol de Janeiro gift set includes a shower oil, body butter, and perfume mist, each concocted with notes of velvet plum, amber, and sandalwood to make sure your skin smells and feels amazing long after you wash.
Best Amazon Holiday Beauty Event Skin-Care Deals
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Biodance
Collagen Peptides Jelly Serum Mist
Amazon
Jelly, serum, and mist aren’t three words that you’d usually see listed together, but unlike traditional water-based mists (this mist uses collagen water, which has a lower molecular weight that allows it to penetrate deeper into the skin) that quickly evaporate or oil-based mists that can leave the skin feeling greasy, this hydrogel mist delivers lasting hydration with a blend of 10 different peptides to plump the skin.
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Kiehl's Since 1851
Ultimate Strength Hand Salve
Amazon
With all of the scrolling involved in shopping for beauty steals, a heavy-duty, moisturizing hand cream should be top of mind. Kiehl’s Ultimate Strength Hand Salve is a classic formula infused with shea butter, avocado oil, and sesame seed oil to soften and deeply moisturize dry, rough hands.
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Cosrx
Pink Peptides Collagen Hydrogel Eye Patch for Puffy Eyes
Amazon
If you are looking for the perfect gift for a beauty-loving teen, look no further than these Pink Peptide Collagen Eye Patches from CosRx. The adorable pink patches are packed with caffeine, niacinamide, collagen, and hyaluronic acid to depuff and hydrate dry undereyes and keep the skin looking fresh and radiant.
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Elemis
Pro-Collagen Black Cherry Cleansing Balm
Amazon
Unless you live in a temperate state, the holiday season inevitably lends itself to cold, windy weather, and your drier skin will 100% need extra TLC. The Elemis Pro-Collagen Black Cherry Cleansing Balm has a rich balm-to-oil-to-milk formula that removes makeup without stripping the skin. Hero ingredients like elderberry oil and starflower oil act as natural antioxidants to soothe skin and support your barrier.
Best Amazon Holiday Beauty Event Hair-Care Deals
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Amika x Ellis Brooklyn
Guava Granita Perk Up Dry Shampoo
Amazon
You may not have a vacation on the books until 2027, but this tropical-scented dry shampoo will make you feel like you’ve been transported to an island escape with each spritz. This limited-edition dry shampoo combines Amika’s oil-removing rice starch technology with the fruity notes of guava, mango blossom, and banana from Ellis Brooklyn’s Guava Granita scent to refresh and soften your strands while leaving behind a tropical aroma.
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Wavytalk
Steam Hair Straightener Steam Sesh
Amazon
Steam to straighten your hair? I know it sounds impossible, but the WavyTalk Steam Hair Straightener will make you suspend your disbelief. This tool uses Hydro-Infusion steam to turn water into a fine heated mist that hydrates the hair it straightens, meaning less frizz and silkier strands with fewer passes than needed with a traditional flatiron.
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Dyson
Supersonic Nural Hair Dryer in Strawberry Bronze and Blush Pink
Amazon
Pretty much all of our editors rave about this 2024 Best of Beauty Breakthrough Award winner. Why? Dyson’s Air Multiplier technology amplifies airflow by 3x for faster drying. This blowdryer also uses an exclusive Time in Flight sensor that measures the blowdryer's distance from your scalp and adjusts the heat temperature for comfortable styling. No more stinging your scalp in the name of a flawless blowout.
Best Amazon Holiday Beauty Event Makeup Deals
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Charlotte Tilbury
K.I.S.S.I.N.G Lipstick
Amazon
In the nursery rhyme, first came love, and then came marriage. For Charlotte Tilbury’s K.I.S.S.I.N.G Lipstick, first comes intense pigment and hydration, and then comes plump, kissable lips. Infused with lipstick tree oil, the aptly termed botanical extract derived from the achiote tree and known for its rich red pigments and hydrating properties, and crambe oil to soften the skin and lock in moisture, and light-diffusing pigments for more vibrant color payoff, this is essentially the lipstick of the holidays—and beyond.
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Stila
Glitter & Glow Liquid Glitter Eyeshadow
Amazon
This shimmering Best of Beauty-winning eye shadow combines pearls and glitter, leaving behind a luminous, multidimensional, and otherworldly shine. With a flat doe-foot applicator, the formula glides onto the eyelid with zero fallout—hello, smooth sailing.
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Urban Decay
All Nighter Setting Spray
Amazon
Last year, Urban Decay caused a stir with the re-release of its beloved All Nighter Setting Spray. The new formula, according to our tester, boasts similar all-day staying power, but with an improved spray nozzle and finer mist for more controlled application.
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Bobbi Brown
Long-Wear Gel Eyeliner
Amazon
There are few makeup looks that defined the ‘90s quite like the grungy, smoky eye. Now, that same vibe has evolved into Charli XCX’s lived-in black Brat look, and this long-wearing Bobbi Brown gel liner is an easy way to replicate it. With the help of an angled brush, it glides on smoothly with easily buildable, bold pigment.
Best Amazon Holiday Beauty Event Fragrance Deals
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Sol De Janerio
Limited Edition Leite Perfume Mists
Amazon
Sol de Janeiro is taking the phrase “wake up and smell the coffee” literally. This limited-edition Leite Cafe mist blends mouth-watering notes of lychee, coconut milk, frothy vanilla, and latte accord for a creamy Brazilian cafezinho–inspired (a sweetened shot of coffee) scent.
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Hugo Boss
BOSS Ma Vie Eau de Parfum
Amazon
Who says fruity florals should be reserved for spring and summer? This fragrance opens with notes of cactus blossom and rose, which are then grounded with woodsy cedar notes that make a strong case for bringing this garden-like scent well into the holiday season.
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Clean
Warm Cotton
Amazon
If the winter season is about being all bundled up and cozy, what’s better than slipping into warm cotton sheets? This fragrance is inspired by the feeling and aroma of freshly dried linen with notes of verbena, floral cotton accord, and musk.
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Billie Eilish
No. 2 Perfume for Women
Amazon
If the sculptural vessel alone isn’t enough to make you want to snag this perfume, the spicy-woody notes of Italian bergamot, black pepper, palo santo, and musk certainly are. Give Billie a round of applause!
Frequently Asked Questions
How we find the best Amazon Holiday Beauty Event deals
Our shopping team searches daily for the best beauty products in the industry. We enlist the help of multiple editors, writers, contributors, and experts to determine which products are really worth your penny. Our sales stories are no different: We base our discounted selections on products with over 4.0 ratings, past Allure Best of Beauty award winners, and those that our editors and experts have tried and given a stamp of approval.
Why trust Allure?
No matter what you seek or your individual needs and concerns, we want to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
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